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How to Build a COOP Television Ad
Follow these easy steps to create an effective television ad that will drive in-store business!
Best Practices
Make sure your ad has a compelling story line. A television ad is more then words and images, it’s all about emotion. What did your audience feel when they watched your ad? Did they feel amused, happy, hopeful, it’s all up to you! Finally, make sure to end on a positive note and to invite them to visit your store.
Guidelines
Clearly promote that your business carries Techo-Bloc products.
Focus on Techo-Bloc products.
Not have competitors displayed for this product category
Conform to Techo-Bloc's logo usage
Be preapproved by Techo-Bloc to be eligible for Co-op reimbursement
*Doesn't include: artwork fees, agency fees.
How The Program Works
Step 1
View our television ad here and make sure it corresponds to your needs.
Step 2
Request to have the file of the ad sent over. Please allow 2 business days to receive the file.
Step 3
Add a bottom banner to the ad with your business information as well a 5 second tag at the end of the ad.
Step 4
Submit the edited version of the ad for pre-approval here.
Step 5
Once approved you can run the ad. Be sure to obtain all necessary back up documentation in order to get reimbursed.
Visit the Get Reimbursed page to learn more about what is required for each type of advertisement.
Required
Pre-approval of the advertisement, a notarized broadcast schedule with descriptive of the ad.
Option 2 – Make your own TV ad
Step 1
Send the script of the ad (audio and visual content) for pre-approval here.
Step 2
Once approved you can produce the ad. If any changes were made to the script (audio or visual content) resubmit the ad for pre-approval here.
Step 3
Once approved you can run the ad. Be sure to obtain all necessary back up documentation in order to get reimbursed.
Visit the Get Reimbursed page to learn more about what is required for each type of advertisement.
Step 5
Once approved you can run the ad. Be sure to obtain all necessary back up documentation in order to get reimbursed.
Visit the Get Reimbursed page to learn more about what is required for each type of advertisement.
Required
Pre-approval of the advertisement, a notarized broadcast schedule with descriptive of the ad.
*Please note advertising production fees and agency fees are not covered by the coop program
Need help for building your Artwork?
Don’t worry, we’ve got you covered. Discover our updated photo library with thousands of our catalog pictures you can use in your artwork. Plus, you have access to our free templates, allowing you to create ads more easily.
