Radio Ads

How to Build a COOP Radio Ad

Follow these easy steps to create an impactful radio ad that will drive in-store business.

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Best Practices

Make sure you follow the golden rules of radio:

- No silence

- Don’t be afraid to use sound effects to add context to your ads

- Make sure your script has a cohesive message and contains key words for your call to action.

Guidelines

  1. Mention Techo-Bloc at least twice.

  2. Mention Techo-Bloc at least twice.

  3. Mention that we are North America’s leading manufacturer of paving stones

  4. Mention our driving force: reshaping the idea of what landscape should look like by designing products that step outside the ordinary.

  5. Key words: design, creativity, outside the box, quality, art,

*Doesn't include: artwork fees, agency fees.

Script Examples

30 second ads

A 30 second ads must mention the name “Techo-Bloc” at least 2x in the script.

  • From Announcer

    If you think shopping for paving stones should be straight forward, look no further than (company name) on (address). (Dealer principal name) and their team hold a wide selection of quality products that will surely catch your eye! Techo-Bloc, for example, is North America’s leading manufacturer of paving stones. They pride themselves on reshaping the idea of what landscapes should look like by designing products that step outside the ordinary. From pavers and slabs, to pool copings, fire pits and outdoor kitchens, they've got something for every landscaping need! Embrace your creativity with Techo-Bloc! Stop by (company name) on (address). They’ll help you start designing the exterior of your dreams!

  • From Business Owner

    Hi, I’m (dealer principal name) from (company name) on (address). If you’re like me, you want an outdoor space that you can enjoy for years to come. Luckily, we hold Techo-Bloc paving stones that allow just that! North America’s leading manufacturer of paving stones, they pride themselves on reshaping the idea of what landscapes should look like by designing products that step outside the ordinary. From pavers and slabs, to pool copings, fire pits and outdoor kitchens, they've got something for every landscaping need! If you’re looking to create a standout exterior that reflects your unique creativity, look no further than Techo-Bloc. Stop by (company name) on (address) and we’ll help you create the exterior of your dreams!

15 second ads

A 15 second ads must mention the name “Techo-Bloc” at least 2x in the script.

  • From Announcer

    (Company name) on (address) holds a wide selection of quality products that will surely catch your eye! Techo-Bloc, for example, is North America’s leading manufacturer of pavers, slabs, pool copings, fire pits and outdoor kitchens. They pride themselves on reshaping the idea of what landscape should look like by designing products that step outside the ordinary. Embrace your creativity with Techo-Bloc! Stop by (company name) on (address). They’ll help your design the exterior of your dreams!

  • From Business Owner

    Hi, I’m (dealer principal name) from (company name) on (address). If you’re like me, you want an outdoor space that reflects your style and that you can enjoy for years to come! Luckily, we hold Techo-Bloc paving stones that allow just that! North America’s leading manufacturer of pavers, slabs, pool copings, fire pits and outdoor kitchens, they pride themselves on reshaping the idea of what landscapes should look like by designing products that step outside the ordinary. Embrace your creativity with Techo-Bloc! Stop by (company name) on (address). We’ll help you design the exterior of your dreams!