How to Build a COOP Radio Ad
Follow these easy steps to create an impactful radio ad that will drive in-store business.
Make sure you follow the golden rules of radio:
- No silence
- Don’t be afraid to use sound effects to add context to your ads
- Make sure your script has a cohesive message and contains key words for your call to action.
Mention Techo-Bloc at least twice.
Do not mention a competitor.
Mention that we are North America’s leading manufacturer of paving stones
Mention our driving force: reshaping the idea of what landscape should look like by designing products that step outside the ordinary.
Key words: design, creativity, outside the box, quality, art,
*Doesn't include: artwork fees, agency fees.
30 second ads
A 30 second ads must mention the name “Techo-Bloc” at least 2x in the script.
15 second ads
A 15 second ads must mention the name “Techo-Bloc” at least 2x in the script.