How to Build a COOP Radio or Television Ad

Guidelines

  1. Clearly promote that your business carries Techo-Bloc products

  2. Focus on Techo-Bloc products

  3. Not have competitors displayed for this product category

  4. Conform to Techo-Bloc's logo usage

  5. Be preapproved by Techo-Bloc to be eligible for Co-op reimbursement

*Doesn't include: artwork fees, agency fees.

 

From Announcer

version 1 (30s)

If you think shopping for paving stones should be straight forward, then there’s one place you should go, [company name] on [address]. [Dealer principal name] and his team will make sure you get quality at a fair price. With products like Techo-Bloc. They’re North America’s leading manufacturer of paving stones. They’re beautiful and durable. And the Lifetime guarantee that comes with them is transferrable. Whether it’s your driveway, patio or walkway, they’ll help you make it beautiful with Techo-Bloc, for a long, long time. So drop by [company name] on [address].

From Business Owner

version 2 (30s)

Hi, I’m [dealer principal name] from [company name] on [address] and I think shopping for paving stones should be straight forward. Good quality at a fair price. That’s what you get with Techo-Bloc. Techo-Bloc is North America’s leading manufacturer of paving stones. They’re beautiful and durable. And the Lifetime Warranty that comes with them is transferrable. Whether it’s your driveway, patio or walkway, we’ll help you make it beautiful, for a long, long time. So come on in to [company name] on [address].