Brand Guidelines Overview
The Techo-Bloc brand must always be presented clearly & positively, with no other brands mentioned except for Techo-Bloc & the dealer. Any product performance claims must be consistent with official Techo-Bloc materials (product literature, techo-bloc.com, sales materials). Only current & approved logos and product images may be used.
Logo Usage Guidelines
Our logo is the cornerstone of our brand identity. Please follow these guidelines to ensure it's always presented correctly.
- Logos must not be altered, distorted, colorized, or filtered in any way.
- The Techo-Bloc logo must be as large as the dealer’s logo and must respect the margin spacing (equal to the size of the letter "O").
- Logos must remain fully legible and not be obscured by backgrounds or imagery.
Techo-Bloc pre-designed templates are encouraged and no pre-approval required!
EXPLORE MARKETING OPTIONS
Logo Dos & Don'ts
Margins: In all logo applications, respect the safety space around the logo, equivalent to the size of the letter “O”.
Proportion: When using the Techo-Bloc logo on your artwork, you must ensure that our logo is 40% larger than your logo.
Legibility: Ensure a total legibility when applying our logo to a background. Make sure the logo is not partially lost on a picture.
Modifications: Do not alter our logo or use old version. Keep the logo in the color provided and free of filter and effects.
Format: Use the EPS and high resolution PNGs for transparency application. Use high resolution JPEGs for background color.
Language: You can use the word “Techo-Bloc” in your ad but not with our wordmark. Make sure there is no “n” in the spelling.
Additional Conditions
To qualify for Co-op reimbursement, all marketing activities must follow the guidelines outlined on this page. These standards are in place to protect the Techo-Bloc brand, ensure consistent representation, and maintain the quality of our advertising across all dealer initiatives.
- The Techo-Bloc brand must be clear and positively represented.
- No other brands may be mentioned, except for Techo-Bloc and the dealer.
- Any product performance claims must be consistent with official Techo-Bloc materials (product literature, techo-bloc.com, sales materials).
- Dealers are encouraged to use supplied Techo-Bloc templates and materials. Custom ads, promotions, or unique marketing initiatives are recommended to be pre-approved by the Techo-Bloc Marketing Department to ensure you can get your Co-op credit.
- Co-op credits do not cover taxes.
- Proof of publication is required for all submissions (screenshots, photos, or digital reports).
- All activities must follow local and federal advertising laws.
- All reimbursements are calculated at 50% of Techo-Bloc’s share of voice and based on net costs.
- Claims for Co-op must be submitted before December 31st of the year.
- Dealers will be notified if their claim is incomplete or supporting documentation is needed.
Note: Techo-Bloc reserves the right to deny reimbursement for any activities that do not meet the program guidelines. Only authorized Techo-Bloc dealers in good standing are eligible.
Our Color Palette
Our brand should always be represented in one of our three official colors, whether it’s in print or on-screen.
British Racing Green
Pine Tree
Timberwolf
Photography & Imagery Guidelines
Create an account on techo-bloc.canto.com/v/DealersPortal to get access to download any of our images in the resolution, size and crop you need! Hundreds of product and lifestyle images are available for free for you to use in your co-branded marketing material.
Access Photo LibraryNeed Support to Boost Your Co-op Results?
Did you know? Dealers actively using their Co-op typically see 20% stronger growth than their peers. Our Co-op team is here to guide you through every step—from budget calculations and ad approvals to reimbursement submissions—so you can succeed.
